Who they are
Shamir-Keinan holds an MBA from Ono Academic College. She led marketing at Carlsberg and Neviot before becoming Coca-Cola Israel's marketing chief in 2016. She became chief executive of BBR Saatchi & Saatchi in 2021 and joined Yisrael Beiteinu in May 2026.
Positions and record
Military service: Supports conscription for everyone at 18, national service for those unable to enlist, and loss of rights for unjustified refusal.
Religion and state: Supports separation of religion and state, civil marriage and same-sex marriage.
Public diplomacy: Calls for one national public-diplomacy organisation providing continuous domestic and international communication.
Where they stand
Holds the party line on every issue.
Judea & Samariaparty lineRegional package deal; stabilize the West Bank with Jordan
Two states / withdrawalSovereignty / annexation
Gaza & Securityparty lineCut Gaza off entirely; keep IDF freedom of action
Deal & disengagementFull military control
Haredi Enlistmentparty lineDraft everyone, end stipends
Universal draftPreserve exemptions
Judiciaryparty lineA constitution; no override clause, no French law
Court can strike lawsKnesset can override
Economyparty lineBreak monopolies, privatize, shrink the bureaucracy
Social spendingFree market
Educationparty lineTies all school funding to core curriculum, ending Haredi exemptions
State runs the schoolsParents and communities
Religion & Stateparty lineCivil marriage, break the rabbinate monopoly
Civil / pluralistReligious authority
Nation & Citizenshipparty lineCivil rights for all, national rights for Jews
Equal citizenshipJewish national state